Ed Orzetti (1) (1)

Ed Orzetti Named Chief Executive Officer of ImageFIRST

King of Prussia, PA, October 24, 2023ImageFIRST announced that it has appointed Edward H. Orzetti as Chief Executive Officer, effective October 2, 2023.

ImageFIRST is the largest and fastest-growing provider of healthcare laundry and facility services in the country. Operating more than 80 locations and employing more than 4,200 associates, the business is exceptionally healthy, strong, and well-positioned for the future. As the only national provider of its type, ImageFIRST serves healthcare customers in most major markets of the United States, including outpatient facilities, hospitals, and full health systems. With a long-standing history of customer service and associate engagement, ImageFIRST delivers products and services that enhance the patient experience.

Operating since 1967, ImageFIRST continues to prosper and grow. ImageFIRST was acquired by the private equity firm Calera Capital in 2018. “As we look to the Company’s future, the Calera Board is focused on ImageFIRST’s ability to best capitalize on the many opportunities in front of it. There is tremendous excitement about the future of ImageFIRST,” noted Managing Partner and Chairman of the Board Mark Williamson. “With a focus on long-term growth, we’ve consequently asked Ed Orzetti to join the organization full-time as the Chief Executive Officer of the business. Former CEO Jim Cashman will transition to an Advisor to the Board of Directors.”

Prior to joining ImageFIRST, Orzetti served as an Operating Partner with Calera Capital. In this capacity, he was responsible for partnering to deliver strategic and operational leadership with the industrial businesses in its portfolio, including ImageFIRST.

Mr. Orzetti brings more than 30 years of experience building and leading industrial businesses. Prior to joining Calera, he served as CEO of Transtar and Keystone Automotive Operations. He has also held a variety of senior executive roles at leading corporations, including General Electric, Textron and VWR International. He began his career as a Helicopter Pilot in the United States Army.

Mr. Orzetti and his former Calera Capital partner Ethan Thurow led the original deal team in the acquisition of ImageFIRST. “We were first drawn to the industrial laundry space, then specifically to the healthcare business model of founders Jerry and Jeff Berstein. It didn’t take long to recognize we had identified the industry leader and the ideal platform company for our initial investment.”

With a strong leadership team in place, more than twenty acquisitions have been completed under Calera’s ownership – more than doubling its size – all while maintaining 97% customer retention.

Notes Orzetti, “Since it was founded, ImageFIRST has consistently prioritized a culture of associate engagement, development, and education and believes in a customer-centric service model, aiming to lighten the load of busy healthcare workers. This service vision carries through to the patients of our customers and the communities we serve. I’m proud to carry on this vision as the leader of ImageFIRST with the same spirit and enthusiasm I have had from the sidelines for the past five years.”

Customers will continue to experience business as usual. “As we look to the future, we are certain to reach new heights and poised to better serve our customers, their patients, and the communities in which we operate,” says Ed Orzetti. “The future looks bright – and I look forward to working with the executive team to lead us in the next chapter of growth.”

# # #


Founded in 1967, ImageFIRST® is the largest and fastest-growing national provider of linen, laundry and facility services, focusing primarily on the healthcare sector. Acquired by private equity firm Calera Capital in 2018, ImageFIRST serves medical facilities nationwide. They offer an array of items such as linens, patient/guest garments, staff uniforms and supplies, safety and hygiene programs, and more while managing their clients’ linen inventory for cost management. With a customer retention rate of over 97%, ImageFIRST is dedicated to improving staff and patient/guest satisfaction through their quality linen and remarkable service. As leaders in infection prevention, they currently own and operate the most HLAC-accredited facilities in the industry. For more information, visit imagefirst.com.

Media Inquiries:  
Kristin Golden, ImageFIRST