10 finalists to be recognized nationally for representing the best in guest experience
KING OF PRUSSIA, Pa., August 11, 2025 – ImageFIRST® is excited to announce the return of its 2nd Annual ServiceSTARS Contest, a national campaign recognizing exceptional hospitality professionals who go above and beyond to enhance the guest experience. SerivceSTARS celebrates individuals who align closely with ImageFIRST’s Values – Be Safe, Be Honest, Be Respectful and most of all, Be Remarkable.
ImageFIRST’s Hospitality sector offers specialized programs and services in select markets, including Arkansas, Colorado, Kansas, Maine, Massachusetts, Missouri, New Hampshire, and Las Vegas (NV). Across these regions, nominations are currently underway by ImageFIRST Service Team members and Customer Advocates – more than 100 nominees are expected. Ten exceptional finalists will be selected and featured in a national online vote. The top four Stars with the most votes will receive prizes totaling $8,250 for representing the best in service excellence.
Following a nationwide vote, last year’s ServiceSTARS contest awarded the top four winners, with Jarred West of Bartlesville, OK being the first-place winner. “I have been greatly impacted by the ServiceSTARS contest, which reminded me that, regardless of what happens in this world, my service matters,” said West. “What I do matters. All I ever wanted to do in this world matters. I am incredibly grateful to ImageFIRST and to each voter for showing me that I matter. Thank you!”
ImageFIRST Customer Advocates have the opportunity to connect with customers on a weekly basis. They witness the efforts of hospitality professionals firsthand as they dedicate themselves to providing exceptional guest experiences. ImageFIRST is proud to honor customers through the ServiceSTARS campaign and will celebrate finalists in the coming weeks.
Nationwide voting opens Wednesday, September 17th, and remains open until 11:59 pm ET on Friday, October 3rd. Winners will be announced on Monday, October 13th.
To learn more or cast a vote from September 17th – October 3rd, visit stars.imagefirst.com.
For media inquiries or to request a statement from a local ImageFIRST General Manager, please contact the representative listed below.
(Pictured: 2024 ServiceSTARS Winner Jarred West, Osage Casino Hotel, Bartlesville, OK)
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ABOUT IMAGEFIRST
Founded in 1967, ImageFIRST® is the largest and fastest-growing national provider of linen rental, laundry and facility services, focusing primarily on the healthcare sector. Acquired by private equity firm Calera Capital in 2018, ImageFIRST serves medical facilities nationwide and hospitality customers in select markets. They offer an array of items such as linens, patient/guest garments, essential staff uniforms and supplies, facility service programs, and more while managing their clients’ linen inventory for cost management. With a customer retention rate of over 97%, ImageFIRST is dedicated to improving staff and patient/guest satisfaction through quality linen and remarkable service. As leaders in infection prevention, they currently own and operate the most HLAC-accredited (81 and counting) and TRSA Food Service certified (8) facilities in the industry. For more information, visit imagefirst.com.
Media Inquiries:
Angel Taylor, ImageFIRST
ataylor@imagefirst.com
267-806-0058
Kristin Golden, ImageFIRST
kgolden@imagefirst.com
267-658-0592