Back to main menu

Cost effective solutions designed to achieve greater patient satisfaction

Find out what drives our 97% customer retention rate

HEALTHCARE PROGRAMS

Programs developed improve patient experience and staff engagement

HOSPITALITY PROGRAMS

Programs designed to elevate your guest experience — available in select markets

FACILITY PROGRAMS

Comprehensive programs that enhance the visitor experience and elevate your brand

Back to main menu

From large health systems to specialized outpatient practices, our linen programs provide comprehensive support, allowing you to focus more on patient care.

Ensuring consistency across your network is simpler than you think—and it doesn’t mean a one-size-fits-all approach.

Programs developed to support your entire health system. Our programs ensure your brand is protected across your facility.

HOSPITALITY

Servicing your restaurant or hotel locations.

Back to main menu

Discover more about our product and program updates, community involvement, and notable news from our associates.

Explore real examples of how we’ve assisted medical facilities in overcoming challenges, ranging from scrub management to improving patient comfort.

Discover the latest industry trends, along with expert guides to enhance patient experience and increase staff satisfaction.

Company Recognized for Community Impact, Communication Excellence, and Associate Leadership.

Back to main menu

Learn more about our history, values, and operating principles.

Our commitment to community giving is at the heart of who we are.

Leading by our purpose and company values every day.

With locations across the United States, our programs can meet all your linen and facility services needs.

Explore open positions and join ImageFIRST’s dedicated team, making a meaningful impact on associates, communities, customers, and the patients we serve daily.

Have a question? We’re happy to help!

Inquiring about a linen program or a current customer? Give us a call 800.932.7472

Home / News & resources / Tips & advice / How Comfort Care® Gowns Help Healthcare Facilities Stand Out

How Comfort Care® Gowns Help Healthcare Facilities Stand Out

Discover how Comfort Care® gowns transform comfort, dignity, and perception to create a more positive healthcare experience from the very first touchpoint.
April 13, 2026
Patient gown on hanger

Traditional medical gowns often cause discomfort, anxiety, and diminish dignity. ImageFIRST’s Comfort Care® Gown Program turns this moment into an opportunity to enhance care, boost perception, and leave a positive first impression.

Comfort That Patients Notice Immediately

Comfort Care® gowns are designed with one goal: putting the patient first.

Crafted from exceptionally soft, high-quality fabrics, these gowns provide a level of comfort that patients instantly notice, often likening the experience to a spa rather than a clinical setting.

This focus on comfort does more than just feel good; it helps:

    • Reduce patient anxiety
    • Enhance overall perception of care
    • Promote a more positive clinical experience

Designed for Dignity, Fit, and Function

Unlike traditional one-size-fits-all gowns, Comfort Care® offers a carefully designed range of styles to suit the needs of different patients and care environments.

Key design features include:

    • Secure coverage with wrap styles and interior/exterior ties
    • Flexible wear options (front or back opening)
    • Inclusive sizing, including oversized options
    • Specialized designs for women’s health, imaging, surgery, and maternity

Examples include plush robe-style gowns that offer warmth and a more dignified patient experience, as well as reversible gowns designed to ensure consistent, secure coverage. The collection also features mammo gowns specifically made for comfort during breast imaging procedures, along with maternity gowns that enable skin-to-skin contact, enhancing bonding and comfort for both mother and baby.

Each design balances clinical functionality with patient-focused comfort, ensuring no compromise between care and experience.

A Measurable Impact on Patient Perception

ImageFIRST stands behind the impact of Comfort Care® with a bold promise:

Facilities can improve patient perception by at least 50% compared to traditional gowns or receive one free month of service. This isn’t just a product upgrade; it’s a tangible improvement in patient satisfaction.

Patients consistently report feeling more relaxed and less aware of the clinical environment, experiencing greater comfort during procedures, and having increased confidence in the overall quality of care.

Supporting Every Specialty 

Healthcare environments are not one-size-fits-all, and neither are patient gowns. Comfort Care® gowns are designed to support a wide range of specialties, including:

By aligning gown design with clinical use, facilities can offer a more personalized and thoughtful patient experience at every touchpoint.

A Strategic Advantage

Patient experience is no longer a “nice to have”; it’s a key driver of satisfaction, loyalty, and reputation.

Comfort Care® gowns offer an easy yet effective way to:

    • Elevate first impressions
    • Differentiate your facility
    • Support patient-centered care initiatives
    • Reinforce your commitment to quality

In a competitive healthcare market, even small details can have a big impact. The right gown program transforms a routine necessity into a valuable experience advantage.

Raise the Standard of Care

When patients feel at ease, respected, and cared for from the beginning, it sets the tone for everything that comes afterward.

Contact ImageFIRST today to elevate your gown program, improve patient perception, and deliver a better experience from the very first touchpoint.

Stay connected

Join our newsletter

Sign up today to receive the latest updates, resources, and tips!

Terms(Required)